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Maha Tahairani is a model new rising star inside the development world and turned down a equity cream rebranding advertising marketing campaign at first of her career. 

The new model expressed her feelings in regards to the utilization of fairness lotions and recommended people to really feel cozy of their very personal pores and skin.

Taking to her Instagram account, the model wrote,

“Growing up a dusky woman shouldn’t have been as exhausting because it has been contemplating I used to be born and raised in a rustic the place the lots carried the identical BROWN colour as me. 

I used to be brained believing my colour was removed from the usual of magnificence, and I blame the trending product adverts selling a selected colour as lovely. 

I can solely think about the period of time it took for me to heal from the shackled standards and I used to be lucky to regain confidence.”


She went on to jot down,

“Recently I used to be approached by a equity rebranding agenda. I dropped it, however I couldn’t resist mentioning the way it despatched chills down my backbone. Here’s what I discovered problematic about them attempting exhausting to tackle board a darkish/dusky mannequin. Their determined try to rent a darkish woman was, to say the least saddening. 

It is appalling the way it thought that hiring a dusky woman will do harm management to years of colorism that has been promoted. It took them years to acknowledge the lots of their audience. 

Let me point out that there’s no going again from the pores and skin bleaching, hating your colour dilemma “fair is pretty” agenda created.”

She concluded by saying,

“Being a first-hand sufferer I take it upon myself to close colorism and by no means promote something that creates a typical and shadows our younger minds. 

This nation is considered one of numerous colours, and let no person ever inform us what ‘BEAUTY’ appears to be like like, as a result of let this be clear as soon as and for all, magnificence has no colour, gender, state, or nation. 

Let’s let our nation free from the shackles our girls have suffered for ages. SHAME, if any such factor is ever raised or promoted in my beloved nation.”


Many of her followers along with colleagues from the enterprise appreciated Maha for the daring step.

Recently, model turned actress Amna Ilyas moreover raised her voice in direction of colorism in Pakistan and urged her colleagues to stop endorsing fairness lotions.



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