Pakistan’s most charming actress Ayeza Khan has landed into scorching waters after she shot for an endorsement of magnificence cream.
Social media prospects bashed the actress for promoting fairness magnificence cream amidst colorism controversy in Pakistan.
The endorsement of magnificence cream by Ayeza was sudden as notably after this magnificent product has been banned in some nations.
Watching Ayeza Khan giving credit score rating of her success to the Beauty Cream, followers and netizens get upset followers of the actress to endorse a product that will very properly be dangerous.
The prospects started bashing the Meherposh star throughout the suggestions half and expressed disappointment in promoting the fairness mannequin.
On the other hand, one of many very important well-liked producers which go by Fair & Lovely has now rebranded itself as Glow & Lovely and promoting merchandise claiming to help all kinds of pores and pores and skin tones.
Earlier, Model Amna Ilyas, who has always been vocal about colorism in Pakistan, detailed how darkish complexion girls are being dealt with throughout the leisure enterprise and society.
In the most recent tweet, the Kafaara actress highlighted that Pakistani celebrities must stop endorsing fairness lotions so that folk could really feel comfortable of their very personal pores and pores and skin.
She wrote, “ow colleagues within the trade, time fr selling equity lotions fr the sake of cash n greed has lengthy handed.
Our affect as public figures is supposed to make others really feel lovely, not much less lovely. Shame on everybody, who nonetheless subscribes to this mind-set! #endcolourism”